The Founding Team Behind The Empathy Atlas
(Reading time approximately 6–8 minutes)
Pieter Kramer
Founder | Creative Force | Emotional Architect
Latvia 
Born in HollandÂ
Pieter is the visionary behind *The Empathy Atlas*, a platform that transforms emotional intelligence into global infrastructure. As its creative force and development lead, Pieter shapes the emotional architecture of the project—translating abstract ideas into immersive, meaningful experiences that connect people across cultures and beliefs. His journey defies convention. At 16, Pieter left high school, questioning the value of algebra and chemistry, though he found fascination in geography, history, and biology. A gifted athlete, he was selected for the regional football team of North Holland until a serious ankle injury ended his sporting path. At just 13, he stunned his peers by defeating the top player of his own high school’s first team in a local draughts tournament—playing from board one of the second team.
At 17, Pieter joined the Holland America Line as a waiter, expanding his worldview through travel and cultural exchange. He later spent three years in the offshore oil industry with Heerema Engineering, managing logistics as a chief storekeeper. His leadership skills flourished at Kwantum Hallen, where he rose to manage the company’s largest store in Beverwijk during its peak expansion. Pieter’s business acumen sharpened during five years at the Swiss institute Scheidegger, where he climbed from sales to assistant division manager—breaking every European record in daily, weekly, monthly, and annual performance. He left in 1995 when his salary was reduced for out-earning the Dutch director, marking the beginning of his independent career.
Since then, Pieter has left his mark in over 100 countries, founding and operating businesses in the Netherlands, Panama, Latvia, Antigua, UAE, Belize, and Luxembourg. Born and raised in Holland, he has lived in Spain, France, Luxembourg, Bulgaria, Latvia, the USA, and now resides in the Philippines. Though officially retired five years ago, Pieter’s restless spirit and lifelong commitment to human connection led him to create his magnum opus: *The Empathy Bridge*. With a “never give up” mentality and decades of socially responsible leadership, Pieter is the perfect person to lead a project of this magnitude—one that seeks not just to build technology, but to build global unity, respect, and understanding. 
Jeroen Schol
Co-Founder | Financial Strategist | Advisory Board Member  
 Spain – Born in Holland
Jeroen Schol is a financial mastermind whose career spans over four decades of strategic insight, operational precision, and entrepreneurial resilience. His journey began in the early 1980s as an assistant manager to Pieter at the iconic Kwantum Hallen superstore in Beverwijk, Netherlands, a formative experience that sparked his lifelong passion for business. After finishing his studies at Nyenrode Business University, Jeroen has evolved into a trusted financial expert, guiding ventures across borders with a sharp eye for sustainable growth and fiscal integrity.
His ability to translate complex data into actionable strategy has made him a sought-after advisor in both corporate and creative sectors. As co-founder and longtime confidant of Pieter, Jeroen brings not only expertise but deep loyalty and shared vision to *The Empathy Atlas*. His presence on the board ensures that every financial decision is rooted in wisdom, trust, and a legacy of enduring partnership.
Ahmed Kaley
Global Networker | Entrepreneur | Spokesman 
 United Arab Emirates 
Born in Kenya
Ahmed Kaley is a visionary entrepreneur and global connector whose journey spans continents and industries. Originally trained as a pharmacist, Ahmed transitioned from healthcare into the world of direct sales and holistic financial empowerment—driven by a desire to align his work with deeper values of abundance, integrity, and conscious living. Based in the UAE for over 30 years, Ahmed has built a vast international network through ventures in wellness, public health, and spiritual entrepreneurship.
He is a licensed Avatar Master and founder of the “50K Club,” a global initiative aimed at expanding conscious awareness and eradicating poverty through community-driven wealth creation. Ahmed’s guiding principles—truth, respect, and personal freedom—make him a powerful force for transformation. As a longtime associate of Pieter and a member of The Empathy Atlas advisory team, he brings strategic insight, cross-cultural fluency, and a deep commitment to human flourishing.
Ahmed’s Professional Profile
- Honorary Doctorate (Dr. HC) – Awarded for Outstanding Entrepreneurship and Global Impact
- Global Networker: 25+ Years of Experience in Network Marketing
- Empowering Leaders – Proven track record in building sustainable teams and empowering leaders worldwide
- Leadership & Service to Humanity – Dedicated to uplifting communities through education, mentorship, and emotional intelligence
- Avatar Master – Skilled in consciousness training and personal transformation
- MBA in Marketing – Strategic thinker with deep expertise in brand development and market positioning
- Certified NLP Master Practitioner – Expert in neuro-linguistic programming for personal and professional growth
- Certified Life Coach – Passionate about guiding individuals toward purpose and clarity
- Certified Time Line Therapy Practitioner – Specialized in emotional healing and trauma release
- Regional Peace Ambassador (1997) – Recognized for contributions to peacebuilding and cross-cultural dialogue
- Retired Pharmacist – Former healthcare professional with a foundation in clinical science and ethics
- Diploma in Pharmaceutical Technology – Academic grounding in pharmaceutical innovation and safety
The Advisory Team
Enrique Cajigas
Attorney at Law | Founder of Cajigas & Co. | Legal Advisor 
Panama
Enrique Cajigas is a distinguished Panamanian attorney and founder of Cajigas & Co., a leading law firm specializing in commercial litigation, corporate law, intellectual property, and offshore legal services. With offices in Midtown Panama, Enrique and his team represent banks, global brands, executives, and foreign law firms in high-stakes legal matters. Known for his integrity, strategic clarity, and client-first approach, Enrique offers both aggressive representation and discreet advisory services—tailored to the needs of international clients navigating Panama’s legal landscape.
His firm is recognized for its precision in company formation, real estate transactions, and immigration law, making it a trusted partner for entrepreneurs and investors alike. During Pieter’s operations in Panama, Enrique served as his personal attorney, providing legal guidance and corporate structuring with professionalism and discretion. His commitment to ethical practice and constant communication make him a valued legal advisor to *The Empathy Atlas* and a cornerstone of its international compliance.
Dr. Elena Urbiola Merina
Child & Adolescent Psychiatrist | Advisory Board Member | Spain
Dr. Elena Urbiola Merina is a distinguished psychiatrist based in Madrid, specializing in child and adolescent mental health. A graduate of Universidad de Navarra, she has trained at leading institutions including Gregorio Marañón and Doce de Octubre hospitals, and received a prestigious scholarship from the Spanish Society of Psychiatry to study at the internationally renowned Maudsley Hospital in London.
Her clinical approach is integrative, blending psychodynamic therapy with cognitive-behavioral and mentalization-based techniques. Elena’s work spans both private practice at menteAmente and public service at Gregorio Marañón Hospital, where she focuses on neurodevelopmental disorders, emotional regulation, and early intervention. With deep empathy and scientific rigor, Elena brings a unique perspective to emotional mapping and psychological insight—making her an invaluable addition to The Empathy Atlas Advisory team.
Erik Meisans
Founder of Natalie Models | Cultural Strategist  Latvia
Erik Meisans is a visionary entrepreneur and creative advisor whose work spans fashion, emotional intelligence, and global storytelling. As the founder of[Natalie Models, he has built one of the Baltic region’s most respected modeling agencies, launching the careers of international talent from Riga to Tokyo. In his role as an **Advisor to the Empathy Atlas**, Erik contributes to shaping cross-cultural frameworks that deepen our understanding of human emotion and connection.
His strategic insight helps bridge the worlds of aesthetics and ethics, making empathy not just a value—but a tool for transformation. Erik is also a close friend of Pieter, with whom he shares a long-standing bond rooted in mutual respect, creativity, and a shared commitment to meaningful impact. Whether mentoring emerging creatives or guiding global initiatives, Erik brings clarity, warmth, and vision to every endeavor.
Ranjit Gill
Educator | Entrepreneur | Advisory Board Member 
United Kingdom | 
Born in India
Ranjit Gill is a seasoned educator and entrepreneur whose career bridges the worlds of leadership, learning, and global business. Originally from India and now living in the UK since he was a toddler, Ranjit served as a head schoolmaster, where he championed inclusive education and emotional intelligence long before they became buzzwords. With decades of experience in academic leadership, Ranjit transitioned into business and networking, building cross-sector relationships that span education, wellness, and social innovation.
His ability to connect people and ideas has made him a trusted advisor to changemakers across continents. As a longtime associate of Pieter and a member of *The Empathy Atlas* advisory team, Ranjit brings wisdom, warmth, and a deep understanding of how empathy transforms both institutions and individuals.
Anastacia (Stacey) Drebot
Founder of Dypllo | Brand Architect | Digital Culture Curator Latvia
Anastacia Drebot—known to many as Stacey—is a creative force at the intersection of digital identity, brand strategy, and cultural innovation. As the founder of Dypllo, she leads a multidisciplinary initiative focused on redefining how individuals and organizations express themselves in the digital age. Dypllo blends design, psychology, and technology to craft authentic brand narratives that resonate across borders. Her journey began at a young age as an administrator in Pieter’s company, and they remained close friends, where she quickly distinguished herself through her precision, intuition, and creative thinking. That early experience laid the foundation for her evolution into a multidisciplinary leader, blending operational rigor with visionary design.
Stacey’s work spans from advising startups on visual storytelling to collaborating with global platforms on emotional intelligence and digital empathy. Her approach is rooted in clarity, intuition, and a deep understanding of how aesthetics shape perception. She is also a close collaborator within the Empathy Atlas network, contributing to projects that explore emotional mapping, cross-cultural resonance, and the future of human-centered design. Whether she’s building brand systems or mentoring emerging creatives, Stacey brings elegance, precision, and heart to everything she touches.
Kristina (KriKri) Grobova
Founder of KriKri Piercing Studio | Self-Made Entrepreneur Latvia
Kristina Grobova—affectionately known as KriKri, is a bold and fearless entrepreneur who has carved out her own space in Riga’s creative underground. As the founder and operator of KriKri Piercing Studio, she’s built a reputation for precision, artistry, and a rebellious edge that reflects her own personality. A true daredevil, Kristina thrives on pushing boundaries—whether it’s through body art, business, or life itself. Her studio is more than a place for piercings; it’s a sanctuary for self-expression and individuality.
She’s also one of Pieter’s closest friends for over 25 years, a bond forged through loyalty, laughter, and shared adventures. Kristina’s journey from self-made entrepreneur to cultural icon is a testament to her grit, style, and unapologetic authenticity. Kristina brings a refreshing view to the Empathy Atlas, from an angle unknown to the other Advisory Board members.
Veerle Goudswaard
International Criminal Lawyer | Legal Advisor Holland
Veerle Goudswaard is a distinguished lawyer specializing in international criminal law, extradition, and sentence transfers. As the director of ‘Dutch&Detained’, she advocates for Dutch nationals detained abroad—particularly those facing severe charges or the death penalty in foreign jurisdictions. Sworn in as a lawyer in 2013, Veerle began her career at NautaDutilh in the Fraud & White-Collar Crime department, later joining Stapert Advocaten to focus on complex criminal and human rights cases.
Her academic journey spans Michigan State University (BA in Criminal Justice) and the University of Amsterdam (LLB, LLM, and MSc in Conflict Resolution and Governance), reflecting a deep commitment to justice across borders. Veerle’s work is grounded in compassion, precision, and global awareness. As Legal Advisor to *The Empathy Atlas*, she brings a principled voice and international expertise to ensure our platform remains ethically sound and legally resilient.
Peter Zuccarelli
Former Business Owner | Strategic Advisor 
USA
Peter (Pete) Zuccarelli is a seasoned entrepreneur with decades of experience in international business and operations. He was the President and Co-Founder of Optovision Technologies, Inc., a company specializing in lens coating equipment and outsourced lens coating services for the ophthalmic industry. Pete has navigated complex global markets and built relationships across industries with a focus on innovation, logistics, and strategic growth.
A long-time friend and trusted associate of Pieter, Pete brings a grounded perspective to *The Empathy Atlas*—combining practical wisdom with a deep appreciation for human connection. His advisory role reflects not only his business acumen but also his commitment to ethical leadership and cross-cultural understanding. Pete’s presence on the board strengthens our foundation with insight, loyalty, and a legacy of resilience.
Ieva Adamss
PR Strategist | Media Personality | Advisory Contributor  Latvia
Ieva Adamss is one of Latvia’s most recognizable media figures—an accomplished PR manager, television personality, and communications mentor with a career spanning journalism, broadcasting, and public relations. Known for her charisma and insight, Ieva has become a trusted voice in Latvian media, often referred to as a specialist in relationships, emotional intelligence, and personal transformation. Her journey began at **Magnet Enterprises**, Pieter’s pioneering Latvian venture, where she honed her skills in brand storytelling and strategic outreach.
Since then, she has built a dynamic career as a lecturer at RISEBA University and a mentor at Turība Business Incubator, guiding professionals in crafting authentic corporate narratives. Ieva’s blend of media savvy, emotional depth, and public influence makes her an invaluable contributor to *The Empathy Atlas*. She brings not only visibility but a profound understanding of how empathy shapes communication, culture, and connection.
Irina Bagjan
Intuitive Strategist | Tarot Reader | Marketing Specialist  Latvia
Irina Bagjan—also known by her brand name Glukva—is a multidimensional creative whose work spans intuitive guidance, digital marketing, and brand storytelling. She began her professional journey at Magnet Enterprises, Pieter’s pioneering Latvian company, where she developed a sharp eye for offline and online engagement strategies. As founder of GLUKVA Ltd, Irina has built a reputation for blending emotional insight with commercial acumen.
Her work in advertising and public relations reflects a rare ability to connect with audiences on both rational and intuitive levels. Whether through tarot readings or campaign design, Irina helps individuals and brands uncover their deeper narrative and express it with clarity. Her presence in *The Empathy Atlas* advisory circle brings a unique fusion of intuition, creativity, and strategic communication—making her an invaluable voice in shaping emotionally intelligent outreach.
Humphrey de Jong
Pharmaceutical Entrepreneur | China-Europe Trade Specialist 
Germany – Â Born in Holland
Humphrey is a seasoned entrepreneur in the pharmaceutical trade sector, specializing in cross-border business between Europe and China. With a deep understanding of regulatory landscapes and market dynamics, he has built a reputation for facilitating high-integrity partnerships and navigating complex supply chains in the global medicine industry. Originally from the Netherlands, Humphrey now resides in Germany, where he continues to expand his business footprint across Europe and Asia.
His work is marked by precision, trust, and a commitment to improving access to quality medical products. Humphrey is also a school-days friend of Pieter, a bond that has lasted through decades of shared experiences, entrepreneurial journeys, and mutual respect. Whether in boardrooms or over coffee, Humphrey brings insight, loyalty, and a quietly confident presence to every conversation.
Annet Ardesh
Painter | Politician | Cultural Heir of the Huguenot Legacy Holland
Annet Ardesh is a multidisciplinary figure whose life blends artistry, public service, and historical depth. A gifted painter, her work often explores themes of memory, migration, and emotional landscapes—echoes of her own ancestry as a descendant of a Huguenot refugee who settled in the Netherlands in the 18th century. Based in Gorinchem, Annet also serves as a local politician, where she advocates for cultural preservation, inclusive urban development, and the role of art in civic life.
Her leadership is marked by empathy, clarity, and a deep connection to the community she calls home. She is also remembered fondly as Pieter’s school-day paramour, a bond that adds a personal layer to her story—one of youthful affection, shared ideals, and enduring respect. Whether on canvas or in council, Annet brings grace, conviction, and a timeless sense of purpose to everything she does.
Frank de Jong
Founder of De Jong Assurantiën | Financial Strategist  Holland
Frank de Jong is a respected figure in Dutch financial services, best known as the founder of De Jong Assurantiën, a full-service insurance and financial advisory firm established in 1954 in Den Helder. Under his leadership, the company grew into a regional powerhouse, offering expertise in insurance, mortgages, pensions, savings, and financial planning, with a reputation for integrity and personal attention. Frank’s approach combines deep local knowledge with strategic foresight, making him a trusted advisor to both individuals and businesses.
His firm was acquired in 2022 by Nemassdeboer, becoming part of the NDB Groep, yet retaining its independent spirit and regional identity. Beyond his professional achievements, Frank is a school-days peer of Pieter, with a friendship rooted in shared history, mutual respect, and a lifelong commitment to community. His blend of business acumen and personal loyalty makes him an ideal candidate for the board of advisors.
Herbert Haaij
Knowledge Development Director | Founder of SharkWise Holland
Herbert is a seasoned strategist and knowledge architect with a career spanning over four decades in marketing, media, and education. Born in Den Helder in 1952, Herbert began his journey alongside Pieter as a schoolmate—sharing early experiences that shaped both their paths. He is the Founder and CEO of SharkWise, a consultancy focused on innovation, knowledge transfer, and strategic development. Herbert has held leadership roles in organizations like DMSA, Customer Media Council, and DM Council, where he spearheaded initiatives in CRM, crossmedia, and customer engagement.
His work bridges academia and industry, often involving congresses, research, and educational partnerships. Herbert’s deep expertise in knowledge development, combined with his creative energy and long-standing friendship with Pieter, makes him an ideal candidate for the board of advisors—bringing insight, integrity, and a shared legacy to the table.
Together, we’re not just building a platform—we’re shaping a legacy. A legacy of empathy, innovation, and global connection.
Our advisory team reflects the richness of the human experience. With roots in Hinduism, Judaism, Islam, Christianity, atheism, and diverse spiritual traditions, each member brings personal insight shaped by culture, belief, and lived wisdom.
This isn’t diversity for its own sake—it’s intentional design.
By blending perspectives across continents and philosophies, *The Empathy Atlas* becomes more than a tool. It becomes a mirror of the global population, a space where emotional intelligence transcends borders and belief systems.
We don’t just map emotions. We honor them.
