The Founding Team Behind The Empathy Atlas
(Reading time approximately 3–4 minutes)
Visionaries behind the Atlas, led by Pieter Kramer, The Empathy Atlas was born from a deep conviction: that emotional intelligence is the missing layer in our digital and institutional systems.
Our founding team includes technologists, educators, and financial experts, each committed to building tools that honor the human experience. We don’t just build software. We build understanding.
Pieter Kramer
Founder | Creative Force | Emotional Architect
Latvia 
Born in Holland
Pieter is the visionary behind *The Empathy Atlas*, a platform that transforms emotional intelligence into global infrastructure. As its creative force and development lead, Pieter shapes the emotional architecture of the project—translating abstract ideas into immersive, meaningful experiences that connect people across cultures and beliefs. His journey defies convention. At 16, Pieter left high school, questioning the value of algebra and chemistry, though he found fascination in geography, history, and biology. A gifted athlete, he was selected for the regional football team of North Holland until a serious ankle injury ended his sporting path. At just 13, he stunned his peers by defeating the top player of his own high school’s first team in a local draughts tournament—playing from board one of the second team.
At 17, Pieter joined the Holland America Line as a waiter, expanding his worldview through travel and cultural exchange. He later spent three years in the offshore oil industry with Heerema Engineering, managing logistics as a chief storekeeper. His leadership skills flourished at Kwantum Hallen, where he rose to manage the company’s largest store in Beverwijk during its peak expansion. Pieter’s business acumen sharpened during five years at the Swiss institute Scheidegger, where he climbed from sales to assistant division manager—breaking every European record in daily, weekly, monthly, and annual performance. He left in 1995 when his salary was reduced for out-earning the Dutch director, marking the beginning of his independent career.
Since then, Pieter has left his mark in over 100 countries, founding and operating businesses in the Netherlands, Panama, Latvia, Antigua, the UAE, Belize, and Luxembourg. Born and raised in Holland, he has lived in Spain, France, Luxembourg, Bulgaria, the Philippines, the USA, and now resides in Latvia. Though officially retired five years ago, Pieter’s restless spirit and lifelong commitment to human connection led him to create his magnum opus: *The Empathy Bridge*. With a “never give up” mentality and decades of socially responsible leadership, Pieter is the perfect person to lead a project of this magnitude—one that seeks not just to build technology, but to build global unity, respect, and understanding.
Jeroen Schol
Co-Founder | Financial Strategist | Advisory Board Member 
Spain – Born in Holland
Jeroen Schol is a financial mastermind whose career spans over four decades of strategic insight, operational precision, and entrepreneurial resilience. His journey began in the early 1980s as an assistant manager to Pieter at the iconic Kwantum Hallen superstore in Beverwijk, Netherlands, a formative experience that sparked his lifelong passion for business. After finishing his studies at Nyenrode Business University, Jeroen has evolved into a trusted financial expert, guiding ventures across borders with a sharp eye for sustainable growth and fiscal integrity.
His ability to translate complex data into actionable strategies has made him a sought-after advisor in both corporate and creative sectors. As co-founder and longtime confidant of Pieter, Jeroen brings not only expertise but deep loyalty and shared vision to *The Empathy Atlas*. His presence on the board ensures that every financial decision is rooted in wisdom, trust, and a legacy of enduring partnership.
Ahmed Kaley
Global Networker | Entrepreneur | Spokesman 
United Arab Emirates 
Born in Kenya
Ahmed Kaley is a visionary entrepreneur and global connector whose journey spans continents and industries. Originally trained as a pharmacist, Ahmed transitioned from healthcare into the world of direct sales and holistic financial empowerment—driven by a desire to align his work with deeper values of abundance, integrity, and conscious living. Based in the UAE for over 30 years, Ahmed has built a vast international network through ventures in wellness, public health, and spiritual entrepreneurship.
He is a licensed Avatar Master and founder of the “50K Club,” a global initiative aimed at expanding conscious awareness and eradicating poverty through community-driven wealth creation. Ahmed’s guiding principles—truth, respect, and personal freedom—make him a powerful force for transformation. As a longtime associate of Pieter and a member of The Empathy Atlas advisory team, he brings strategic insight, cross-cultural fluency, and a deep commitment to human flourishing.
Ahmed’s Professional Profile
- Honorary Doctorate (Dr. HC) – Awarded for Outstanding Entrepreneurship and Global Impact
- Global Networker: 25+ Years of Experience in Network Marketing
- Empowering Leaders – Proven track record in building sustainable teams and empowering leaders worldwide
- Leadership & Service to Humanity – Dedicated to uplifting communities through education, mentorship, and emotional intelligence
- Avatar Master – Skilled in consciousness training and personal transformation
- MBA in Marketing – Strategic thinker with deep expertise in brand development and market positioning
- Certified NLP Master Practitioner – Expert in neuro-linguistic programming for personal and professional growth
- Certified Life Coach – Passionate about guiding individuals toward purpose and clarity
- Certified Time Line Therapy Practitioner – Specialized in emotional healing and trauma release
- Regional Peace Ambassador (1997) – Recognized for contributions to peacebuilding and cross-cultural dialogue
- Retired Pharmacist – Former healthcare professional with a foundation in clinical science and ethics
- Diploma in Pharmaceutical Technology – Academic grounding in pharmaceutical innovation and safety
By blending perspectives across continents and philosophies, The Empathy Atlas becomes more than a tool. It becomes a mirror of the global population, a space where emotional intelligence transcends borders and belief systems.We don’t just map emotions. We honor them.
